Sunday's Philadelphia Inquirer reports that Walt Disney Pictures is offering a free trip to London and a thousand dollars in cash to the winner of its promotional sermon contest. To qualify, a sermon has to mention Disney's new Narnia film. So welcome to a new medium of marketing: the sermo-mercial. It would seem that something more than Aslan is on the move. I wonder: Would mentioning the film while decrying the absurdity of the promotion qualify one's sermon for the contest?If any pastor does this, he has sold out the pulpit.
Monday, December 05, 2005
Sleeping with the Enemy?
Phil Ryken at the Reformation 21 blog writes:
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1 comment:
Does it say anything about what religion the preacher professes? Do you think they would allow the word *looks about for the PC police and whispers* "Christmas"?
Actually, it seems they just learned a marketing lesson from The Passion.
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