Monday, December 05, 2005

Sleeping with the Enemy?

Phil Ryken at the Reformation 21 blog writes:

Sunday's Philadelphia Inquirer reports that Walt Disney Pictures is offering a free trip to London and a thousand dollars in cash to the winner of its promotional sermon contest. To qualify, a sermon has to mention Disney's new Narnia film. So welcome to a new medium of marketing: the sermo-mercial. It would seem that something more than Aslan is on the move. I wonder: Would mentioning the film while decrying the absurdity of the promotion qualify one's sermon for the contest?
If any pastor does this, he has sold out the pulpit.

1 comment:

Jim Pemberton said...

Does it say anything about what religion the preacher professes? Do you think they would allow the word *looks about for the PC police and whispers* "Christmas"?

Actually, it seems they just learned a marketing lesson from The Passion.